While the excitement surrounding Barbie may have cooled off a bit, collaborations inspired by the iconic doll keep surfacing. The most recent one? An official G-Shock watch featuring a Barbie design is set to launch.
Casio has revealed this watch as part of its 2025 collection, and it’s just as vibrant, eye-catching, and pink as you would expect … though perhaps not as extreme as the Impala x Barbie Lightspeed inline skates.
The watch is modeled after the popular GMA-S110, a more compact variant of the robust GA-110 that debuted in 2010, showcasing a watch face that combines various small components for a layered, three-dimensional effect.
Courtesy of Casio
In the GMA-S110BE, the Barbie-themed model, each of these elements boasts a distinct shade of pink and features several subtle design nods. This includes a Barbie logo positioned at 3 o’clock and a heart motif on the inset dial at 9 o’clock.
The logo appears once more on the coordinating pink strap, and the case back is adorned with Barbie’s signature side profile silhouette.
Courtesy of Casio
Courtesy of Casio
Beyond the Barbie references, you can expect all the standard features of a GMA-S110, which include mixed digital and analog displays, with 29 time zones across 48 cities. The watch is designed to withstand shocks, offers 200 meters of water resistance, and includes five daily alarms, a 1/1,000-second stopwatch, and countdown timer, along with an auto LED light.
This watch is part of a new set of pink-themed G-Shock timepieces being launched this year, with other models such as the GMA-P2100PP, GMD-S5610PP, and GMA-S140PP. Meanwhile, Casio isn’t the only brand embracing the pink trend in 2025; Oris has recently unveiled the ProPilot X Miss Piggy Edition, which boasts a striking pink watch face inspired by the beloved Muppets diva and features a peek-a-boo on the case back showcasing her glamorous likeness. Additionally, Bremont has introduced the Terra Nova 38 in a vibrant bubblegum pink—limited to just 250 pieces.
Whether the ongoing fascination with pink is a result of the Barbie phenomenon, 18 months after the film’s release, remains uncertain—but it seems unlikely. Regardless, Casio clearly believes that the Barbie collaboration still holds considerable appeal. Danielle Thom, who curated the Design Museum’s Barbie exhibition, suggests its lasting cross-generational allure is undeniable.
Courtesy of Casio/Mattel
“A significant factor in Barbie’s success as a collaborator is the brand’s enduring presence, having been a major cultural icon since 1959,” she explains to WIRED. “Whether positively or negatively, Barbie is linked with a well-defined set of ideals—femininity, accessible glamour, empowerment, and friendship. Brands that collaborate with Barbie can anticipate a transfer of some of that special appeal.”
