The Reinvestment Trap. Beyond deciding how much to reinvest in their business and how much to return to shareholders, companies also need to be smart about how they reinvest for long-term growth. Companies fall into a reinvestment trap, BCG says, when management misallocates resources across the business portfolio - either by feeding all businesses at the same rate despite their differing growth prospects or contributions to shareholder return, or by allocating too much capital to problem businesses.
The MA Trap. Acquisitions are highly appealing, especially when they are immediately accretive to earnings. But an accretive deal wont necessarily boost shareholder returns if, as is possible, it also reduces the acquirers multiple.
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